Member Benefits Live

The event dedicated to delivering real member value.

De Vere Grand Connaught Rooms, London June 2, 2026 · 9:00 AM – 5:00 PM (BST) FREE for membership professionals (limited capacity)

⚠️ Suppliers not exhibiting: £200 per ticket

Reserve your free spot
Why attend

Benefits are no longer optional.

In today’s membership economy, benefits are the reason people join, stay and engage. Member Benefits Live is the only UK event dedicated entirely to designing, delivering and optimising member benefits.

Whether you’re part of an association, membership body, charity, union, publisher, retailer or community-led organisation, this event will give you practical insights into what works now — and what’s coming next.

Who should attend?

Professionals responsible for member value.

Including
  • Heads of Membership
  • Membership Directors & Managers
  • Commercial & Partnerships Leads
  • Marketing & Engagement Leaders
  • Product & Digital Leads
  • CEOs and Founders
Across
  • Associations & Professional Bodies
  • Membership Communities
  • Charities & Not-for-Profits
  • Trade Unions
  • Retail & Commercial Membership Organisations
  • Subscription businesses
What you'll learn

A focused single-track programme.

01

The New Value Equation: Why Members Join, Stay and Leave

Understand what today’s members truly value — and how expectations are shifting.

02

From Discounts to Differentiation

Build a benefits strategy that goes beyond generic offers and creates real competitive advantage.

03

Personalisation at Scale

Use data, technology and behaviour to deliver tailored member experiences.

04

Monetising Member Benefits

Explore how benefits can drive revenue through partnerships, sponsorship and smart pricing models.

05

Benefits That Drive Retention

Identify which benefits actually influence renewal — and how to design for long-term engagement.

06

The Psychology of Perceived Value

Learn how to position and communicate benefits so members recognise — and use — them.

Agenda

A full day designed for learning, connection, and ideas you can act on.

9:30 – 9:45
Welcome — why benefits are now the primary driver of member value
Gordon Glenister · Membership World
9:45 – 10:15
The New Value Equation: Why Members Join, Stay and Leave — panel discussion
Gordon Glenister · Membership World
10:15 – 10:45
Member benefits benchmark report 2026
Katie Alvarez & Josh Defty · Parliament Hill
10:45 – 11:00
Break
11:00 – 11:30
Personalisation at Scale: The Future of Member Benefits — 4 supplier case studies
Josh Defty · Parliament Hill
11:30 – 11:50
From Discounts to Differentiation — moving beyond generic offers, tiered and segmented benefits models, cost vs perceived value
Joel Tobias · Parliament Hill
11:50 – 12:00
Pushing the frontier of what’s possible for communities in 2026
Will Mannon · Circle Studios
12:00 – 12:30
Roundtable debate about what types of benefits work
Gordon Glenister · Membership World
12:30 – 1:30
Break
1:30 – 2:00
Supplier lightning sessions — Rethinking learning (D2L) · UTC Travel × AA membership · Boundless workplace benefits · Personalised payments (Etellect) · Empire VIP premium membership (CDS Global)
Tom Vidjak & Martin Broughton, Jonnie Brand, Pete Edmunds, Greg Lavelle, James Elliot
2:00 – 2:30
What Actually Keeps Members Renewing? — which benefits correlate with retention, lifecycle-based benefits, community vs transactional value
Katie Alvarez · Parliament Hill
2:30 – 3:00
What’s in it for me — how RIBA, Red Cross and the BMA lock members in
Aaron Woods · Royal Institute of British Architects
3:00 – 3:20
Break
3:20 – 3:30
How to create the ultimate benefit for the younger member to stop attrition
Graham Duffill · Reptile
3:30 – 4:30
Supplier lightning sessions — AI training as a member benefit (5 Mins) · ASIS × Higher Logic Thrive · Integrated membership packs (Synergy Group) · Insurance solutions (LV= Allianz) · Recruitment partnership (Charity People) · HR & H&S compliance (Croner) · The Content Advantage (Red Active Media)
James Francis, Danny Mahon, Andrew Pearce, Mark Jackson, Glen Manners, Philip Chapman, Aaron Nicholls
4:30 – 5:00
Monetising Member Benefits — revenue, ROI and commercial partnerships
Gordon Glenister · Membership World
5:00
Entertainment
5:15
Raffle
Meet leading solution providers

Discover, compare and source solutions.

Alongside the conference, you’ll connect with carefully selected exhibitors showcasing member benefit platforms, rewards and discount solutions, insurance and financial services, and learning and development tools.

Secure your free place

Attendance is free, but places are limited to ensure a high-quality experience.

Reserve your free spot