Key Strategies for Marketing and Growing an International Membership Organization

In this episode, Gordon Glenister speaks with Stephen (Steven) Weiss, a Director at the International Coaching Federation (ICF). With a career spanning sports coaching, event production, and leadership roles in membership organisations, Steve brings unique insights into marketing international associations on a global scale. Together, they explore how the ICF builds its worldwide community of professional coaches, the challenges of engaging members across diverse cultures, and the strategies that enable associations to thrive internationally.